Free playbook 16 pages

Stop making them fit.

The owner recruiting playbook for home services franchise and dealer programs. How to qualify owners before they start, what buyers worry about, and what one wrong owner really costs you.

"Everyone wants to close a franchise or a dealer program. But they don't do enough qualifying. They start people too soon. That person really isn't a good fit, but they kind of make them fit. And this is where failures happen."

Rodney England, Founder

Cover of the Stop Making Them Fit playbook

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1 callWhat to listen for on a first call

7 worriesWhat buyers worry about, ranked

1 worksheetWhat one wrong owner costs you

10 questionsA self-audit for your program

01What's inside

Built on real owners, not theory.

Thousands of reps and hundreds of dealers recruited, plus about 110 recent conversations from people deciding whether to buy a franchise or join a dealer program.

Your first call

The four things Rodney listens for, and a green flag / slow down table for every candidate.

Five owners who didn't make it

Real stories, in their own words, and the pattern you can spot before anyone signs.

What buyers worry about, ranked

The seven worries that came up most, with how the best brands answer each one.

What one wrong owner costs

A worksheet you fill in with your own numbers. Most brands have never added it up.

Five recruiting strategies

Qualify before you start, recruit owners from trades next to yours, show where customers come from, and more.

A 10-question self-audit

Is your program ready to recruit owners at scale? Find the gaps before they show up in your Item 20.

02Why Rodney wrote it

"In one year alone, we filed tax forms for more than 900 sales reps. Most of them didn't make it. I've been there many times, selling the dream to the wrong person."

Rodney EnglandFounder, Inferno Growth

31 years in home services sales, with $200M+ in revenue created and counting.
Fair to the brands. A failed owner doesn't always mean a failed program. Royalties carry real value when the owner follows the plan.
Made to use. Checklists, a worksheet and a self-audit your sales team can use on Monday.