1. Introduction
78212 Newfoundland & Labrador Ltd., operating as Inferno Marketing (“Inferno,” “we,” “us,” or “our”), respects your privacy and is committed to handling personal information responsibly and transparently.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit infernogrowth.com, submit an inquiry, schedule a meeting, communicate with us, join the Inferno Operator Network, or otherwise interact with our services.
Inferno provides network growth, marketing, database reactivation, market intelligence, partner intelligence, operator acquisition, qualification, activation, and related services to businesses.
2. Information We Collect
Depending on how you interact with Inferno, we may collect information including:
Contact Information: name, business email address, telephone number, company name, job title, and company website.
Business and Professional Information: employer or business, professional role, industry, business location or service area, company size or network size, dealer, franchise, partner, installer, contractor, reseller, or other business relationships, and publicly available professional and business information.
Inquiry and Qualification Information: the type of network or program you are looking to grow, current network or program size, business challenges, information you provide when requesting an audit, consultation, or other service, and information submitted through forms, applications, surveys, or communications with Inferno.
Scheduling and Communications: appointment details, email and SMS communications, responses to outreach, communication preferences, and consent records.
Website and Technical Information: IP address, browser and device information, pages viewed, referring URLs, advertising and campaign attribution, cookies and similar technologies, and website interaction and conversion information.
3. Business Data, Research and Enrichment
As part of our services and business development activities, Inferno may use publicly available, commercially available, client-provided, and permissioned business information to research companies and professional contacts.
This may include information from company websites, professional profiles, business directories, public records, market data, and approved data and enrichment providers.
We may use technology, automation, and artificial intelligence to help organize, enrich, analyze, prioritize, and personalize this information.
We use these processes to understand businesses and professional contacts, identify potential business relationships, improve targeting and qualification, conduct market and partner intelligence, and make communications more relevant.
Inferno does not represent that automated or third-party information is always complete or accurate.
4. Client CRM and Database Information
When a client engages Inferno for Database Reactivation, Partner Intelligence, acquisition, qualification, or related services, the client may provide or authorize access to selected CRM or business records.
The client’s data remains the client’s data.
Inferno uses client-provided information only for the authorized purposes of the engagement and does not sell or independently repurpose client CRM data for unrelated purposes.
Where appropriate, clients may limit access to specific records, segments, fields, systems, or purposes.
Additional data-processing, confidentiality, security, retention, and deletion requirements may be established in the applicable client agreement or data-processing terms.
5. How We Use Information
We may use information to respond to inquiries; schedule and conduct meetings; provide requested services; evaluate potential business relationships; conduct Partner Intelligence and Market Intelligence; perform authorized Database Reactivation; research and identify potential dealers, franchisees, contractors, installers, resellers, agents, or other business partners; qualify business opportunities; personalize business communications; operate and improve our website; measure advertising and marketing performance; maintain CRM records; provide customer support; protect our systems and prevent abuse; and comply with applicable legal obligations.
6. Email and SMS Communications
If you provide your contact information and consent to receive communications, Inferno may contact you by email, telephone, or SMS regarding your inquiry, scheduled appointment, application, or business relationship with us.
Message and data rates may apply.
You may opt out of marketing SMS communications by replying STOP. You may unsubscribe from marketing email using the unsubscribe mechanism provided in the message where applicable.
Transactional, administrative, or service-related communications may still be sent when permitted or required.
7. Cookies, Analytics and Advertising
Inferno may use cookies, pixels, tags, analytics tools, and similar technologies to understand website usage, measure conversions, improve our website, and evaluate advertising performance.
These technologies may be provided by third parties, including advertising, analytics, CRM, and technology providers.
Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies.
8. How We Share Information
Inferno may share information with service providers that help us operate our business and deliver our services, including providers of CRM and automation, hosting and cloud infrastructure, email and communications, scheduling, analytics, advertising, data enrichment and business intelligence, artificial intelligence and automation, and security and fraud prevention.
These providers receive information only as reasonably necessary to perform services for Inferno or our clients and are subject to their respective contractual and privacy obligations.
Inferno may also disclose information when required by law, legal process, or to protect the rights, property, or safety of Inferno, our clients, users, or others.
Inferno does not sell client CRM databases.
9. Data Security
Inferno uses reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, disclosure, alteration, loss, or misuse.
No electronic system or method of transmission is completely secure, and we cannot guarantee absolute security.
10. Data Retention
We retain information only for as long as reasonably necessary for the purposes described in this Policy, to provide our services, maintain legitimate business records, resolve disputes, enforce agreements, and comply with applicable legal obligations.
Client-provided information may also be subject to retention and deletion requirements established in the applicable client agreement.
11. Your Privacy Choices and Rights
Depending on where you reside, applicable law may provide rights regarding your personal information, which may include rights to request access, request correction, request deletion, object to or restrict certain processing, withdraw consent where processing relies on consent, and opt out of certain marketing communications.
To make a privacy request, contact Inferno using the information below.
We may need to verify your identity before completing certain requests.
12. Third-Party Websites
InfernoGrowth.com may contain links to third-party websites or services. Inferno is not responsible for the privacy practices or content of third-party websites.
13. Children’s Privacy
Inferno’s services are intended for businesses and business professionals and are not directed to children under 18.
We do not knowingly collect personal information from children through our business services.
14. International Processing
Inferno and its service providers may process information in Canada, the United States, or other jurisdictions in which our service providers operate.
Where required, appropriate safeguards will be used for cross-border transfers of personal information.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically. The updated version will be posted on this page with a revised effective date.